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In 2003, IBM's chairman and chief executive, Sam Palmisano, unveiled the company's big bet for the future, e-business on demand. On-demand computing envisages corporate applications working together with those of other companies using World Wide Web services, and with shortfalls in computing capacity being remedied through access to online data centres.
Founded in 1924, by former cash register salesperson Tom Watson, IBM grew to monopolize the mechanical data processing business, and in the 1950s, thanks mainly to Tom Watson Jr, also quickly took over the new electronic (computer-based) data processing business. IBM's sales increased from US$734 million in 1956 to US$51 billion in 1986, when the company dominated most computer markets: mainframes, mid-range computers, personal computers, and networking. However, the rise of powerful microprocessors and the open systems movement destroyed much of IBM's power; in the early 1990s it lost billions of dollars and shed almost half its 420,000 staff.
IBM became an important patron of modern design in the post-1945 years. Tom Watson Jr hired Eliot Noyes as chief design consultant. Previously an employee of Norman Bel Geddes, Noyes ensured that IBM worked with the best architects among them Ludwig Mies van der Rohe and Marcel Breuer and designed many of the company's machines, including the Selectric electric typewriter in 1961.
It is said that berries were used to dye the flag. Red represents the blood shed in the past and the willingness to offer it again. White stands for right, truth, the honour of free citizens, and trustworthiness. Effective date: 27 February 1990.
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